Rutchik and RIII Ventures launch Local Factor Group

LocalFactor, A New Multi Platform Advertising Company, Leverages Technology and Innovation for America’s Leading Companies

LocalFactor, a new multi platform advertising company with partnerships with forward-thinking FORTUNE 200 and SMALL CAP companies, has launched with an ambitious mission to disrupt the way brands connect and access audiences on a local level leveraging cutting-edge technology.

Founded by award-winning veteran marketing executive Evan Rutchik and headquartered in Brooklyn, NY, LocalFactor officially opened its doors three months ago and has already made an impact for major brands and small businesses.

LocalFactor has run a multitude of campaigns for clients across North America focused on helping these brands and businesses maximize, scale and create value from local audiences. They provide an easy to access platform to find scalable audiences and activate within supply chain optimized inventory across all devices allowing brands to connect with desired audiences wherever they are spending time.

Rutchik launched LocalFactor in recognition that advertisers have missed out on local audiences as a key factor for optimization and scalability. With the right technology in place, recent executions have demonstrated that clients have saved up to 20% of ad spend while generating significantly better performance for their brand or business across their campaign, and can also future proof their efforts with the ever-evolving data identifier landscape.

LocalFactor is a part of a larger portfolio of RIII Ventures, a tech-centric angel fund focused on investing in disruptive technology.

“Our growth has been faster than I anticipated, which is leading to faster innovation,” said Rutchik. “Right now, we are a fearsome group of people working to build the business from the ground up. Many of our clients are in the same growth mindset, so we can share in the success, the learnings, and grow together. As a team, we are working together within our core company values of Integrity, Grit, and Extreme Ownership.”

For more information: Visit LocalFactorGroup.com

SOURCE Local Factor Group LLC

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November 22, 2023

Evanrutchik

Evan Rutchik is Chief Revenue Officer (CRO) at Ogury. He has managed award winning media campaigns since 2007, reviously holding senior roles at digital media leaders on both the technology and agency sides of the business. After joining Ogury in late 2016, Evan has been responsible for scaling the company’s US sales and business effort from the New York City office. Here he has overseen record growth as well as established Ogury’s reputation in North America, opening offices in 10 major US cities. Evan resides on the board of the IAB Mobile Center of Excellence. He often moderates and speaks on panels across the world as an expert thought leader in mobile marketing, first-party data and consumer privacy. Evan holds dual degrees in Management and Advertising from Syracuse University and an MBA from NYU Stern.

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